Executive Summary

The client needed entry-level print shop operators in a competitive local labor market. Traditional recruiting channels were too slow and too distributed to hit staffing timelines with qualified candidates.

Objectives

• Increase qualified applicant flow
• Improve conversion from applicants to hires
• Accelerate interviews and hiring decisions
• Build a repeatable local talent pipeline

BEPC's Role

BEPC owned event strategy and execution end to end: venue setup, campaign promotion, candidate sourcing, on-site interviews, and offer management.

Scope & Approach

• Three-day event execution (Nov. 15 to Nov. 17, 2022)
• Venue and logistics coordination at Holiday Inn Express Albuquerque Airport
• Radio ads, flyers, and online job postings
• Dedicated recruiting team for walk-in interviews
• Offer management during the event window

BEPC concentrated marketing and recruiting activity into a single high-intensity event window, allowing rapid screening, interviews, and offer decisions instead of weeks of fragmented outreach.

Outcomes

The event generated 10 attendees, 5 interviews, 3 offers, and 2 hires, with 1 employee retained beyond 90 days. This proved that localized multi-channel promotion plus in-person interviewing improved speed and quality in a tight labor market.

Metricas clave

• Interview conversion: 10 attendees to 5 interviews (50% conversion)
• Offer efficiency: 3 offers from 5 interviews (60% offer rate)
• Hiring and retention: 2 hires, 1 retained beyond 90 days (40% attendee-to-hire)

Evidencia visual (descripcion)

• Three-day in-person hiring event model used to accelerate print shop staffing.
• Localized recruiting campaign converted attendees into interviews, offers, and hires.

Trust & References

The event generated 10 attendees, 5 interviews, 3 offers, and 2 hires, with 1 employee retained beyond 90 days. This proved that localized multi-channel promotion plus in-person interviewing improved speed and quality in a tight labor market.

Ultima revision: July 2026